In these on-demand webinars we give you a sneak peek behind the scenes to look at some of the most high-profile projects in marketing, media and advertising.
In this episode, we are lifting the curtain on a very exciting project, the US Media Review for Burger King. Burger King is widely considered one of the world's most innovative and awarded marketers. They were ranked #1 creative brand at Cannes in 2022. This year they conducted Media and Creative reviews, both managed by ID Comms.
As always, our format is round table; we invite the advertiser, the agency and the consultant to get a full 360 degree view of the project from the inside. You'll see what led Burger King to pitch, how the agency went about their response to the brief, and how ID Comms pitch management helped them make the best decision in a short amount of time.
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